{"id":27341,"date":"2018-08-07T21:01:14","date_gmt":"2018-08-08T00:01:14","guid":{"rendered":"https:\/\/www.brf-global.com\/?page_id=27341"},"modified":"2018-09-06T17:46:29","modified_gmt":"2018-09-06T20:46:29","slug":"africa","status":"publish","type":"page","link":"https:\/\/www.brf-global.com\/en\/about\/our-location\/africa\/","title":{"rendered":"Africa"},"content":{"rendered":"<p><!--#region CONTENT--><\/p>\n<p>Among the actions that enabled the good results, we strengthened our approach with the end consumer in key markets, with innovations directed by local team, business intelligence, development of supply and distribution agreements and extension of reach, through active distributors, exploring, for example, so-called &#8220;dry channels&#8221;, which do not depend on cold distribution processes.<\/p>\n<div class=\"w w--image w--prod\"><img decoding=\"async\" class=\"aligncenter img-responsive\" src=\"\/wp-content\/uploads\/2018\/08\/africa_en.png\" \/><\/div>\n<p>Through innovations aimed at local retailers and the presence of the Perdix and <a href=\"http:\/\/sadia.com.br\" target=\"_blank\" rel=\"noopener\">Sadia<\/a>, we have launched products of greater durability, with special emphasis on canned sausages and the marketing of fresh chicken in natura meat adapted to the local consumer, used in the production of stews.<\/p>\n<p><!--#endregion CONTENT--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovations directed to the local retail, besides the presence of brands like Perdix and Sadia, that seek to build ties with the African consumer.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":27224,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"template-pages\/template-level-2.php","meta":{"footnotes":""},"yst_prominent_words":[1169,1182,2685,2662,501,2663,836,1170,1178,1172,2664,1173,1175],"acf":[],"_links":{"self":[{"href":"https:\/\/www.brf-global.com\/en\/wp-json\/wp\/v2\/pages\/27341"}],"collection":[{"href":"https:\/\/www.brf-global.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.brf-global.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.brf-global.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brf-global.com\/en\/wp-json\/wp\/v2\/comments?post=27341"}],"version-history":[{"count":4,"href":"https:\/\/www.brf-global.com\/en\/wp-json\/wp\/v2\/pages\/27341\/revisions"}],"predecessor-version":[{"id":28502,"href":"https:\/\/www.brf-global.com\/en\/wp-json\/wp\/v2\/pages\/27341\/revisions\/28502"}],"up":[{"embeddable":true,"href":"https:\/\/www.brf-global.com\/en\/wp-json\/wp\/v2\/pages\/27224"}],"wp:attachment":[{"href":"https:\/\/www.brf-global.com\/en\/wp-json\/wp\/v2\/media?parent=27341"}],"wp:term":[{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.brf-global.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=27341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}